Bii money
Branding - Brazil
Bii Money is a Brazilian app that was designed and developed to bring a new source of income to people through rewards for completing simple missions that are requested in the app.
Concept and project inspiration
Bii Money's identity was created to elevate its purpose to the target audience:
Receber recompensas e se divertir ao mesmo tempo.
Bees, Beehives, Pollen and Honey were the basis of the entire Bii Money concept.
The name Bii" resembles the pronunciation of the English word Bee (Bee).
Symbol
The Bii Money symbol was created using the gestalt application linked to the brand concept.
Hive
It represents the bii money that rewards people who do missions in the app.
Bee
They represent the people who will do the missions while having fun.
Coins
They represent the reward people will receive for contributing to the hive.
Pin
Represents bii money that is all over Brazil and many people can have access.
Typography
Bii Money's typography was designed with the objective of bringing it closer to people, creating an empathy by using only tiny letters in its composition.
